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    Advertising Sales Agents

    Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

    Prepare and deliver sales presentations to new and existing customers in order to sell new advertising programs, and to protect and increase existing advertising. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. Maintain assigned account bases while developing new accounts. Process all correspondence and paperwork related to accounts. Deliver advertising or illustration proofs to customers for approval. Draw up contracts for advertising work, and collect payments due. Locate and contact potential clients in order to offer advertising services. Provide clients with estimates of the costs of advertising products or services. Recommend appropriate sizes and formats for advertising, depending on medium being used. Inform customers of available options for advertisement artwork, and provide samples. Obtain and study information about clients' products, needs, problems, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance. Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. Consult with company officials, sales departments, and advertising agencies in order to develop promotional plans. Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. Identify new advertising markets, and propose products to serve them. Write copy as part of layout. Attend sales meetings, industry trade shows, and training seminars in order to gather information, promote products, expand network of contacts, and increase knowledge. Gather all relevant material for bid processes, and coordinate bidding and contract approval. Arrange for commercial taping sessions, and accompany clients to sessions. Write sales outlines for use by staff.

    English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Mathematics -- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. Administration and Management -- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Time Management -- Managing one's own time and the time of others. Speaking -- Talking to others to convey information effectively. Mathematics -- Using mathematics to solve problems. Negotiation -- Bringing others together and trying to reconcile differences. Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making. Reading Comprehension -- Understanding written sentences and paragraphs in work related documents. Writing -- Communicating effectively in writing as appropriate for the needs of the audience. Service Orientation -- Actively looking for ways to help people. Social Perceptiveness -- Being aware of others' reactions and understanding why they react as they do.

    Oral Expression -- The ability to communicate information and ideas in speaking so others will understand. Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences. Written Expression -- The ability to communicate information and ideas in writing so others will understand. Speech Clarity -- The ability to speak clearly so others can understand you. Written Comprehension -- The ability to read and understand information and ideas presented in writing. Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Speech Recognition -- The ability to identify and understand the speech of another person. Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). Fluency of Ideas -- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). Near Vision -- The ability to see details at close range (within a few feet of the observer).

    Selling or Influencing Others -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions. Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources. Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time. Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work. Performing for or Working Directly with the Public -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems. Resolving Conflicts and Negotiating with Others -- Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. Updating and Using Relevant Knowledge -- Keeping up-to-date technically and applying new knowledge to your job.