Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
Present drafts and ideas to clients.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Conduct research and interviews to determine which of a product's selling features should be promoted.
English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Time Management -- Managing one's own time and the time of others.
Writing -- Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.
Speaking -- Talking to others to convey information effectively.
Persuasion -- Persuading others to change their minds or behavior.
Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making.
Coordination -- Adjusting actions in relation to others' actions.
Equipment Selection -- Determining the kind of tools and equipment needed to do a job.
Written Expression -- The ability to communicate information and ideas in writing so others will understand.
Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension -- The ability to read and understand information and ideas presented in writing.
Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.
Near Vision -- The ability to see details at close range (within a few feet of the observer).
Fluency of Ideas -- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Speech Clarity -- The ability to speak clearly so others can understand you.
Speech Recognition -- The ability to identify and understand the speech of another person.
Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.
Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
Selling or Influencing Others -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.
Updating and Using Relevant Knowledge -- Keeping up-to-date technically and applying new knowledge to your job.