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    Merchandise Displayers and Window Trimmers

    Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

    Arrange properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches. Change or rotate window displays, interior display areas, and signage to reflect changes in inventory or promotion. Construct or assemble displays and display components from fabric, glass, paper, and plastic, using hand tools and woodworking power tools, according to specifications. Consult with advertising and sales staff to determine type of merchandise to be featured and time and place for each display. Cut out designs on cardboard, hardboard, and plywood, according to motif of event. Develop ideas or plans for merchandise displays or window decorations. Obtain plans from display designers or display managers, and discuss their implementation with clients or supervisors. Place prices and descriptive signs on backdrops, fixtures, merchandise, or floor. Plan and erect commercial displays to entice and appeal to customers. Prepare sketches, floor plans or models of proposed displays. Select themes, lighting, colors, and props to be used. Attend training sessions and corporate planning meetings to obtain new ideas for product launches. Collaborate with others to obtain products and other display items. Create and enhance mannequin faces by mixing and applying paint and attaching measured eyelash strips, using artist's brush, airbrush, pins, ruler, and scissors. Dress mannequins for displays. Install booths, exhibits, displays, carpets, and drapes, as guided by floor plan of building and specifications. Install decorations such as flags, banners, festive lights, and bunting on or in building, street, exhibit hall, or booth. Instruct sales staff in color-coordination of clothing racks and counter displays. Maintain props and mannequins, inspecting them for imperfections and applying preservative coatings as necessary. Store, pack, and maintain records of props and display items. Take photographs of displays and signage. Use computers to produce signage.

    Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Fine Arts -- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. Design -- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    Installation -- Installing equipment, machines, wiring, or programs to meet specifications. Equipment Selection -- Determining the kind of tools and equipment needed to do a job. Operations Analysis -- Analyzing needs and product requirements to create a design. Complex Problem Solving -- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

    Visualization -- The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

    Handling and Moving Objects -- Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things. Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. Performing General Physical Activities -- Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials. Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources. Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work. Judging the Qualities of Things, Services, or People -- Assessing the value, importance, or quality of things or people. Estimating the Quantifiable Characteristics of Products, Events, or Information -- Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.