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    Purchasing Managers

    Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.

    Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots. Read news flashes to inform audiences of important events. Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs. Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public. Study background information in order to prepare for programs or interviews. Comment on music and other matters, such as weather or traffic conditions. Interview show guests about their lives, their work, or topics of current interest. Discuss various topics over the telephone with viewers or listeners. Host civic, charitable, or promotional events that are broadcast over television or radio. Make promotional appearances at public or private events in order to represent their employers. Operate control consoles. Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience. Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions. Record commercials for later broadcast. Locate guests to appear on talk or interview shows. Describe or demonstrate products that viewers may purchase through specific shows or in stores. Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes. Attend press conferences in order to gather information for broadcast. Provide commentary and conduct interviews during sporting events, parades, conventions, and other events. Give network cues permitting selected stations to receive programs. Moderate panels or discussion shows on topics such as current affairs, art, or education.

    Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Telecommunications -- Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. Computers and Electronics -- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    Speaking -- Talking to others to convey information effectively. Reading Comprehension -- Understanding written sentences and paragraphs in work related documents. Time Management -- Managing one's own time and the time of others. Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Social Perceptiveness -- Being aware of others' reactions and understanding why they react as they do. Writing -- Communicating effectively in writing as appropriate for the needs of the audience. Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making. Monitoring -- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. Coordination -- Adjusting actions in relation to others' actions.

    Oral Expression -- The ability to communicate information and ideas in speaking so others will understand. Speech Clarity -- The ability to speak clearly so others can understand you. Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences. Written Comprehension -- The ability to read and understand information and ideas presented in writing. Speech Recognition -- The ability to identify and understand the speech of another person. Written Expression -- The ability to communicate information and ideas in writing so others will understand. Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Near Vision -- The ability to see details at close range (within a few feet of the observer). Information Ordering -- The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

    Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources. Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. Performing for or Working Directly with the Public -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. Identifying Objects, Actions, and Events -- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. Updating and Using Relevant Knowledge -- Keeping up-to-date technically and applying new knowledge to your job. Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time. Interpreting the Meaning of Information for Others -- Translating or explaining what information means and how it can be used.