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  • Company Information


    The Licensing Company

    The Licensing Company (TLC) is a leading brand extension agency with offices in each of the world’s top five consumer markets. TLC specializes in creating long-term strategic brand extension programs for some of the world’s top brands. We’re primarily responsible for setting up and managing relationships between brand owners and third parties (including manufacturers, distributors and retailers). We are an evolving company, nimble enough to provide an individualized service and personal relationships, but large enough to create an impact. In the past 12 months we’ve generated in excess of $1 billion in retail sales for our client’s brands. We represent worldwide brands including Jelly Belly, Malibu, Kahlua, Umbro, Jim Beam, Welch’s, AirWick and Woolite.

    30 West 24th St
    10th floor
    New York, New York, 10010

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