PADI (Professional Association of Diving Instructors) is launching a new nationwide college internship program to promote scuba diving and the adventurous lifestyle divers live. RESPONSIBILITIES -Create strategic marketing plans to attract college students to try scuba diving and become PADI Open Water Diver certified. -Implement marketing plans and track event participation and conversion. -Communicate and organize on-campus events to promote scuba diving experiences. Raise awareness and word-of-mouth about PADI and the sport of diving. -Utilize marketing materials and resources provided by PADI as well as create and recommend new materials to be used. -Work in tandem with local PADI Dive Center or Resort to refer students for training and equipment needs. -Be an ambassador for PADI, the sport of diving and marine conservation. INTERNSHIP PROGRAM CRITERIA: Open to undergraduates only attending Boston University -All internships are unpaid and students must receive academic credit -Must be currently enrolled in the Marketing or Business program. -Must be able to commit to a minimum of 15-20 hours per week -Must be able to commit to a minimum of 1 semester -Required to attend internship training at the PADI Americas office in Rancho Santa Margarita, California (trip fully paid for by PADI)

The Professional Association of Diving Instructors For more than 30 years, PADI has trained and encouraged people of all ages to enjoy recreational snorkel and scuba diving worldwide. PADI opened its doors in 1966 and immediately began changing the way the world learned to dive.

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