During this internship, students will: -Be exposed to many different facets of PR through constant interaction with agency's Managing Director, Senior Media Specialists and Account Executive; this includes, but is not limited to: media relations, corporate PR; intern will learn how each type of PR interacts to shape a company's media image -Develop a deeper understanding of how American media operates -Acquire and hone strategic development and research skills necessary for drafting proposals and PR plans -Become familiar with daily operations of a PR firm and learn how to be part of a fast-paced team The above will be reached through training, development, constant feedback and participation in a variety of media relations related tasks such as: -Campaign research -Pitch development -Media monitoring -Database maintenance Potential exists to take on increased responsibilities as reflective of the intern's progress.

Columbus PRCo was established in 2004 as the first American subsidiary of PRCo Ltd, Europe’s leading travel media relations agency. Currently representing Four Seasons Hotels and Resorts, Design Hotels, The Setai and other luxury travel clients around the world in the American and Canadian markets, Columbus PRCo is located in midtown Manhattan, the center of North America’s media world. The Columbus PRCo team works in collaboration with its sister companies in London, Milan, Moscow, Munich and Paris. PRCo Ltd was founded in 1988, and a full client list can be found at www.prco.com

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