Entrepreneur in Focus: Candy Queen Dylan Lauren

Desserts, such as fruit candy and chocolate, go beyond satisfying a sweet tooth. The sugary sensations produce strong emotional connections for people.

People use confectionary treats to celebrate major holidays and as a way to display a form of love.

According to the 2020 State of Treating report released by the National Confectioners Association, 72 percent of Americans say that candy and chocolate are a vital part of their emotional well-being. What’s more, 99 percent of American households purchase these sweet treats at least once a year.

Dylan Lauren, a well-known American entrepreneur, believes that candy is more than a treat. She sees it as a statement, art and fashion.

Who is Dylan Lauren?

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Dylan Lauren is more than just the daughter of Ralph Lauren, a billionaire and one of the greatest fashion designers in the United States. She owns and manages Dylan’s Candy Bar, a candy supplier and chain of boutique candy shops currently located in New York City. This business establishment claims to be the world’s largest candy store.

Dylan joined Dalton School situated in New York City to pursue her studies. After that, she studied art history at Duke University.

After graduating, she decided to venture into business. She founded Dylan’s Candy Bar in 2001. The inspiration came from watching Willy Wonka and the Chocolate Factory on her sixth birthday. When she was still young, she felt fascinated by the thought of living in a candy land with lollipop trees and chocolate rivers.

In 2007, US Weekly named Dylan Lauren one of the Top 25 Most Stylish New Yorkers. She thanked her designers for her inclusion in the said list.

Apart from being a successful entrepreneur, Dylan Lauren is a book author. Back in 2010, she released her first and only book called “Dylan’s Candy Bar: Unwrap Your Sweet Life.”

The book features stunning photos along with innovative ideas for turning candy into stylish and memorable gifts, decorations and countertops. Whether you’re a fan of candy or simply want to relive your childhood memories, candy queen and female Willy Wonka Dylan Lauren has gobs of creative ideas for decorating, cooking and celebrating with candy on holidays — and every day.

Other Fun Facts About Dylan Lauren

Dylan is no ordinary entrepreneur. She’s a playful and fun person. She also loves everything about candy the same way that Candace Nelson loves cupcakes.

Here are a few more fun facts about Dylan Lauren:

  • During college, she thought of becoming a fitness trainer. This obviously didn’t push through, as she shifted her career to build a candy empire.
  • Dylan Lauren has a great Instagram page (@dylanscandybar) that aims to merge the world of pop culture, fashion and art with candy.
  • Computers intimidate Dylan. She doesn’t like sitting still at a desk. Also, she often conducts in-walking meetings and business on her Blackberry.

How Much is Dylan Lauren Worth?

The net worth of Dylan Lauren as of this writing is approximately $60 million. Her primary source of income, not surprisingly, is her career as an entrepreneur. Given that Dylan’s Candy Bar is doing well (and has been in existence for at least 20 years), the huge amount of wealth she earned doesn’t come as a surprise.

What is Dylan’s Candy Bar?

Photo by Phillip Pessar via Flickr Creative Commons

Dylan Lauren wouldn’t be where she is right now had she not launched Dylan’s Candy Bar. So let’s take a closer look at her confectionery emporium and lifestyle brand.

The goal of Dylan’s Candy Bar is to ignite the inner child and creative spirit in everyone that visits. This innovative concept has transformed how the world experiences candy today.

Dylan’s Candy Bar houses more than 7,000 confections, boasting an unmatched range of candies and candy-related gifts from across the globe. It continues to attract customers of all ages with its trend-setting product mix and state-of-the-art décor.

Dylan’s Candy Bar also has a café. Customers in the mood for something decadent, creamy and cool can check out the nearest candy café and bar for over-the-top desserts, refreshments and ice cream. Consider this the cherry on top of your experience when you visit Dylan’s Candy Bar.

Another great thing about Dylan’s Candy Bar is it takes guests to a modern-day candy haven reminiscent of Willy Wonka’s factory. The store’s pop art-inspired installations, such as candy-embedded staircases, giant candy cane columns, epitomize “retailtainment.”

Dylan’s Candy Bar aims to produce an ultra-sensory experience for all guests through interactive elements like the historical timeline of candy, delectable smells, imaginative décor and product mix. Customers can expect not just a sugar high, but also a sweet-lasting euphoria.

Business Advice from Dylan Lauren

If you want to be successful like Dylan Lauren, you’ll need to maintain a positive company culture. She saw her father Ralph treat everyone at his business, from a janitor to a C-suite executive, with the same level of respect. This is how Dylan leads her company — and this is how you should lead yours.

As Dylan continues to grow and transition her brand, she focuses on the following important steps, which you can apply to your business:

  • Create a network of champions who will support you and talk about your name in a room of opportunities.
  • Don’t forget to rest. You’re going to burn out eventually if you’re constantly running on all cylinders. Great ideas sometimes come after a moment of self-care and relaxation.
  • Write down all the times you’ve wanted to pivot. You should not base your decision to transition on emotions.

Let Dylan Lauren serve as an inspiration for you to pursue business with something you love. Remember to follow her tips to help you boost your chances of success.

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